The brief was to create in-promo GFX frames highlighting the key talent across a season of Western films for 5Action’s Western Season. The lead creative was drawn to a specific graphic style from Quentin Tarantino’s The Hateful Eight, which gave me a clear visual reference to work from.

The main challenge was striking the right balance between that cinematic Western influence and staying true to 5Action’s brand — without leaning too heavily into classic spaghetti-western tropes. Fortunately, 5Action’s branding embraces bold texture and impact, and its deep teal colour palette provided a strong foundation that really allowed the graphics to stand out.