Many organisations work to support individuals with dyslexia, addressing their daily challenges. As a dyslexic student at the time of this project, I aimed to take a unique approach: to bridge the gap in understanding for those who do not experience dyslexia.

Initially, I considered creating a printed piece—like a poster or leaflet. However, I realized this would be ineffective; presenting jumbled letters and poor spelling would only send the message, "Here, read this badly."

Instead, I opted for an exaggerated kinetic typography animation that vividly illustrates the experience of living with dyslexia. Using a high-contrast, minimalist color palette that poses challenges for many dyslexics, I paired it with the serif font Garamond, which is often difficult for dyslexic readers. This approach effectively communicates the struggle while engaging viewers in a dynamic way.