I was responsible for creating and adapting the key art for James May’s Great Explorers under the guidance of senior creatives. While the initial promotional approach focused on a straightforward photographic image, it was felt this didn’t fully sell the show. Working with hand-drawn assets provided by the production company, I adapted these elements and created additional original illustrations, integrating them with the photography of James May. The final artwork was developed in line with the Creative Director’s vision, resulting in a more distinctive and engaging promotional visual.