To celebrate the launch of Takis in the UK, we developed a bold campaign that issues a fiery warning about the snack's intense spice levels, even advising the public: "Don’t Eat Takis". This campaign coincided with the recent HFSS advertising ban on snack foods, allowing us to project this provocative message throughout the city, most notably on the iconic Houses of Parliament—marking a unique moment as the first projection of its kind that actually supports the government!

As the sole motion designer on this project, I was challenged to create a visually striking solution that brought the Takis branding and campaign attitude to life. I designed all the animated content for digital screens, projections, digital screen vans, and social media posts, ensuring a cohesive and impactful visual experience.