As part of the creative team, I developed the motion GFX campaign for Channel 5’s Super Bowl LX advertising. The NFL supplied a striking brand toolkit packed with bold colour and texture — but it was built purely for static and print, with no motion guidance.

The challenge was translating that visual language into motion while keeping it flexible enough to work across a full broadcast campaign. All designs required approval from both Channel 5 senior stakeholders and the NFL, so clarity and consistency were key from the outset.

Once the motion aesthetic was agreed, the focus shifted to restraint. We limited the campaign to a small set of three to four core effects, ensuring the graphics felt premium and impactful without overwhelming the content.