Role: Motion Designer, GFX Compositor and Retoucher | Project: The Catch - Channel 5
Dive into the gripping world of The Catch, an original drama from Channel 5 inspired by T.M. Logan's captivating novel. Follow Ed Collier, portrayed by Jason Watkins, as he navigates the dark waters of desperation, willing to do anything to protect his family.
As part of the creative team, I collaborated closely with the senior key art designer to bring this tension-filled narrative to life through compelling visuals. My role involved adapting the key art for various motion assets across the campaign, including endboards, captions, and clip-based content. I ensured that every design element remained visually consistent with the key art and other offline materials, creating a cohesive and engaging experience for the audience.
A breakdown showing all the layers that went into creating the motion asset art for The Catch.
10 second on-air sting
Up to 30 second on-air bespoke channel ident
Credits:
Motion Design: Josh Penn
Design & Art Direction: Richie Nolan
Creative: Abdullah Golding
Senior Creative: Waiel Al-Nour, David Marshall
Production: James Botting & Annabel Evelyn
Creative Director: Alex Norris